Logo and branding for a security company

We no longer design logos. We ran a logo and branding service alongside the templates for years and closed it to concentrate on the documents a security company runs on. This page stays up because people still search for it, and because most of what we used to tell clients costs nothing to pass on.

What a security company logo has to survive

A logo for this industry is not judged on a screen. It has to work in places most designers never think about, and that constraint does more to decide a good one than any question of taste:

• Embroidery. Your logo ends up on a shirt or a jacket, stitched in a handful of thread colours. Fine detail, thin lines and gradients disappear. If it cannot be stitched, it is the wrong logo.
• A vehicle door at speed. Readable at distance means a simple shape and real contrast.
• A photo ID badge, about an inch wide.
• A black-and-white fax or photocopy, because a surprising amount of this industry still runs on them. If it only works in colour, it will fail the first time a client copies your certificate of insurance.
• The top of a proposal, next to your company name, without fighting it.

Practically, that means a simple mark, two or three flat colours, no thin strokes, and a version that works in one colour. Shields, eagles and badge shapes are common to the point of invisibility — they are not wrong, but they will not make you memorable either.

Getting one made

A freelance designer will produce a logo for a fraction of an agency package. Whoever you use, ask for vector files (.ai, .eps or .svg) as well as PNGs — your uniform supplier and your printer will both need them, and a logo delivered only as a JPEG will have to be redrawn later at your expense. Ask for a one-colour version in the same breath.

Where branding actually shows up

On your paperwork, far more often than on a sign. Every document in the Security Business in a Box carries bracketed placeholders for your company name and contact details and a marked place for your logo, so the whole set — contracts, proposals, post orders, field reports, HR forms — carries your branding rather than ours.

If you would rather not do that work yourself, we brand the entire set with your company details and logo before you receive it: see the customization service.

Professionally prepared templates, not legal advice. Requirements vary by state — have an attorney review before use.